MY WORK SO FAR
Welcome to my digital marketing portfolio, where I’m excited to showcase the work I’ve done during my time at Savannah Taylor. From email campaigns to social media strategy and content creation, each project highlights my hands-on experience and creative approach to building brand awareness and driving engagement. Take a look around to see how I’ve contributed to Savannah Taylor’s growth through thoughtful, results-oriented marketing.
EMAIL MARKETING CAMPAIGNS
The Easter Dress Shop Campaign – Savannah Taylor
For Savannah Taylor’s seasonal Easter Dress Shop campaign, I helped curate and promote a collection of feminine, spring-ready styles perfect for holiday gatherings and seasonal celebrations. This campaign was designed to inspire customers with light, joyful pieces aligned with Easter trends—think pastels, florals, and soft silhouettes. I assisted in building a dedicated landing page, writing compelling promotional copy, and designing a shoppable email featuring direct “Shop Now” buttons and personalized recommendations to drive engagement and conversions. The campaign not only highlighted our most festive styles but also strengthened our brand presence during a key retail moment.
Dress of the Week Campaigns – Savannah Taylor
Each week at Savannah Taylor, I help lead the Dress of the Week campaign—an engaging marketing initiative where we spotlight one standout piece based on seasonal trends, upcoming events, and relevant holidays. I assist in selecting the featured dress, crafting on-brand copy, and curating visuals that reflect our audience’s style and lifestyle. The campaign is supported by a beautifully designed email that includes personalized product highlights, direct “Shop Now” buttons, personalization, and thoughtful styling notes—making it easy for our customers to fall in love and click through.
End of the Year Sale Campaign – Savannah Taylor (DRAFT)
This campaign aimed to help Savannah Taylor’s End of the Year Sale campaign—an attention-grabbing promotional push offering up to 60% off bestsellers. I contributed to the creative direction, visual layout, and copywriting for this campaign, which aimed to drive urgency and highlight customer-favorite styles. The email featured a bold hero image, clean design, and clear CTAs linking directly to the sale collection. By combining strategic timing, compelling visuals, and mobile-friendly formatting, this campaign helped boost engagement and conversions during a key shopping window.
Savannah Taylor Exclusives Email Campaign (DRAFT)
The Savannah Taylor Exclusives campaign was crafted to highlight our most special, limited-edition pieces—styles available only through Savannah Taylor. I helped bring this elevated concept to life by creating email content and visuals that emphasized exclusivity, timeless design, and the unique story behind each piece. The campaign focused on inspiring our audience to invest in statement styles that feel personal and one-of-a-kind. Each email featured rich editorial copy, elegant product photography, and direct “Shop Now” links to make the experience seamless and curated. Through this campaign, I aimed to deepen brand loyalty by celebrating what makes Savannah Taylor truly unique.
SOCIAL MEDIA CAMPAIGNS AND CAPTIONS
Savannah Taylor Definitions Social Media Campaign
The Savannah Taylor Definitions campaign was a social-first initiative designed to connect with our audience through playful, brand-aligned language and aesthetic storytelling. I helped concept and execute a series of definition-style posts that paired fashion-forward visuals with thoughtful, emotionally resonant copy—like defining what it means to feel “graceful” or “confident” in a Savannah Taylor dress. These posts served as both inspiration and engagement drivers, blending aspirational tone with community-building messaging. By leaning into minimal design, curated photography, and strong brand voice, this campaign helped elevate Savannah Taylor’s presence on Instagram and deepen audience connection.
@shopsavannahtaylor
Public Farewell Announcement
As part of the Savannah Taylor team, I had the opportunity to contribute to one of our most meaningful projects—the Public Farewell. This campaign marked a major transition for the brand, announcing the closing of our Tennessee stores while celebrating the growth of our team, community, and mission. I supported the creation and execution of this email, which was carefully designed to reflect our core values: intentionality, beauty, and emotional connection. With long-form storytelling, heartfelt testimonials, and elegant design, the campaign honored our customers and team while gracefully introducing the next chapter—our Florida flagship store and a deeper focus on family. This email served as both a farewell and a promise, reinforcing brand loyalty through transparency, gratitude, and authenticity.
"✨ Dress of the Day ✨
The Julie Mae Denim Mini Dress — where soft structure meets effortless charm 🤍👗 From puff sleeves to a twirl-worthy hem, this all-white dream is made for slow mornings, sunshine strolls, and feeling simply beautiful.
Made from lightweight denim with a feminine drape, she’s easy to love and even easier to wear. ✨
She’s the kind of dress that turns errands into runway moments. 💫
#SavannahTaylor #DressOfTheDay #FeminineAndTimeless #JulieMaeMini #DressesToFeelLikeYou"
"Timeless isn’t just a style—it’s a feeling. At Savannah Taylor, timelessness is at the heart of everything we create. It’s in the classic silhouettes, the thoughtful details, and the pieces you’ll reach for season after season. It’s elegance that doesn’t fade, and femininity that always feels just right. 🤍
Products Featured:
Emilie Cotton Midi Dress *Savannah Taylor Exclusive*
#SavannahTaylor #SimplyTimeless #FeminineAndClassic"